Last Wednesday in New York City, we held our launch event for our newest brand Chooze! We invited bloggers, friends and family to check out this brand that we are so passionate about it. Chooze began back when creator and mom entrepreneur, Sharon Blumberg, discovered her daughter Ayla loved to mismatch her shoes. Rather than getting upset and forcing Ayla to match, she encouraged her creativity and freedom to "choose". This led to the birth of a brand that helps children to grow with independence, confidence and creativity. Chooze carries mismatched shoes, as well as reversible backpacks and a wide range of apparel.
Keeping this creative aspect of the brand in mind, our event was complete with a jewelry making station, customization of the shoes, coloring and of course an awesome runway! Below are some behind the scenes snapshots from the event.
@ilovechooze founder Sharon, CEO Marc and their children!
To see more from the event, check out our Behind the Scenes highlight on our Instagram @shopkidsshoes!